Strategy Development

“A solid strategy will increase your return on marketing investment and build your company brand for the long-term.”

A Calgary Marketing Firm with Strategic Planning Experience

We’re a Calgary marketing firm that offers results-driven, creative and strategic campaigns for our clients. Let us show you what the power that strategic marketing can have on your business!

Branding Strategy

Branding is the connection between people, ideas, products, and services. It is everything designed that relates to a company’s image, and how that image interacts with the world. The brand must be unique and provide instant recognition of all the ideas, emotions, and values that your company stands for.

Branding includes logos, colors, fonts, graphics, and layouts for printing. The influence of branding can be seen in the form of printed items, content, websites, social media banners, swag, signage, and uniforms.

Marketing Plans

A Marketing Plan is the “action plan” to direct a year’s worth of marketing activity.

PART ONE takes into consideration:

  • Business history
  • People and resources
  • Competitors
  • Target Markets
  • Products and Services
  • Branding
  • Market Environment
  • Threats/Weaknesses
  • Goals
  • Objectives

In PART ONE, we undertake our own research and ask you a lot of questions.  If required, we help to further develop areas that may require more logistical planning or product development 

PART TWO takes into consideration PART ONE research and findings to match GOALS AND OBJECTIVES with the right strategies:

  • Digital Media
  • Collateral Material
  • Website
  • Database Marketing
  • Media Exposure
  • Video Marketing
  • Social Media
  • SEO

There are many strategies but only a few that may be the right investment for you company.  We can develop a plan that will set your business in the right direction.

Consult, Coach and Coordinate

A business does not always need a full agency of high-priced people to handle their marketing.  They need one experienced professional marketing expert that can take the time to understand the business, the people and the marketing plan.  The Marketing Edge’s, Principal and Marketing Consultant, Karen Hope can be contracted hourly or on a retainer to help where help is needed, acting as your “Marketing Director.”

Here are a few ideas:

  • Attend weekly meetings to brainstorm and offer advice, opinions
  • Take on corporate or creative writing projects
  • Oversee the development of collateral for you brand
  • Interview larger marketing companies or full-time marketing staff
  • Assist with the sales required to build business for your company
  • Assist with tradeshow management