“As a marketing company developing creative, we focus on producing creative that takes into consideration the competition, target markets, product benefits and a call to action.”
The Marketing Edge offers small to medium-sized businesses access to a marketing expert who will take the time to understand important factors before undertaking the development of creative work.
TO ENSURE YOU GET THE RETURN ON YOUR INVESTMENT WE CONSIDER:
Competition – Who are your competitors and what position is best taken to market your difference. Are there economic or consumer trends affecting your industry that could be taken advantage of?
Target Markets – What “want or need” are you meeting for your target market? How can we create a message that positions your company as the solution?
Product Benefits – What key benefits do you offer consumers that need to be understood by your customers? How can we sell these benefits in a few words through our communication tools?
Call-to-Action – What will motivate your customer to action? What can you offer that will motivate a response?
All projects are overseen by our Marketing Strategist, Karen Hope, who works as your Creative Director, developing concepts for graphic designers, photographers and videographers.
OUR CREATIVE SERVICES INCLUDE:
Creative/Brand Strategy Development
- Production and Writing Services for Video, Print and Digital Marketing Pieces
- Branding Artwork Including Logos, Websites and Social Media Banners
- Production Services and Marketing Management
- Tradeshow Banners and Signage