3 Great Offline Business Marketing Ideas
Once upon a time all marketing efforts for a business we're created offline, but in todays world it is so easy to get caught up in the many great online promotions that you start to neglect the image of your company offline. However, there is still a lot of value to promoting your business in the real world as well as the virtual world and it is not enough simply to have a large web following. With this thought in mind, here are three great offline business marketing ideas to propel you in the right direction.
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Local Festival and Event Booths
First of all, even if you run a boutique business you should never neglect your local buyers. Many people make an honest effort to buy locally if possible, and there may be people who would purchase from you on a regular basis instead of heading to a larger department store if they knew the option was available. For this reason you should take advantage of every local festival or event to hire a booth, put up a custom vinyl banner and show off products or services. After all, unless they know that your business is out there you will never be able to get consumers into your doors.
Freebies and other promotional goods
Of course, outside of letting people know that your business is located near them you also want to make sure that they remember your business is near them. This is where promotional goods and freebies that you can hand out at events and even in store come in handy. By encouraging people to take free stickers, buttons, or pens you are helping to build your brand logo and place an item in their hands that they will use. Each time they use the item they will think of your business which in turn increase the likelihood that they will end up taking the time to check out what you have to offer.
Local flyers and coupon books -
Finally, since there is a large population of potential shoppers that will not be at these events, you should make sure to place coupons or adds in all of the local flyer and coupon books. Once again not only will your presence in these books help build your profile around town, but it will also likely snag a few customers who see a good deal and decide to check it out. The trick is to get them into your doors, because if they see something they like they will be back on their own initiative from that point onwards.
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Posted in Marketing and Advertising Post Date 05/23/2017